{"id":1357,"date":"2018-04-17T11:09:48","date_gmt":"2018-04-17T11:09:48","guid":{"rendered":"http:\/\/www.e-retailadvertising.com\/?p=1357"},"modified":"2018-04-16T14:14:41","modified_gmt":"2018-04-16T14:14:41","slug":"la-publicidad-native-dominara-el-gasto-de-display-en-2018","status":"publish","type":"post","link":"https:\/\/www.e-retailadvertising.com\/index.php\/2018\/04\/17\/la-publicidad-native-dominara-el-gasto-de-display-en-2018\/","title":{"rendered":"La publicidad Native dominar\u00e1 el gasto de display en 2018"},"content":{"rendered":"<p>Los dispositivos m\u00f3viles, las redes sociales y Amazon son los principales impulsores del crecimiento.<br \/>\nGreg Sterling de Marketingland escribe que: seg\u00fan un nuevo conjunto de estimaciones de eMarketer, la publicidad nativa representar\u00e1 casi el 60 por ciento de los gastos de visualizaci\u00f3n este a\u00f1o en los EE. UU. Seg\u00fan el informe, m\u00f3vil, social y Amazon son los impulsores del crecimiento detr\u00e1s de este cambio.<br \/>\nAmazon est\u00e1 desempe\u00f1ando un papel importante en el crecimiento de los anuncios nativos fuera de las redes sociales. De hecho, el informe estima que \u00abnativos no sociales crecer\u00e1n m\u00e1s de 80 por ciento este a\u00f1o a $ 8.71 mil millones\u00bb. Tambi\u00e9n proyecta que los nativos crecer\u00e1n m\u00e1s r\u00e1pido que el mercado total de Estados Unidos y alcanzar\u00e1n aproximadamente $ 33 mil millones este a\u00f1o.<br \/>\n<img class=\"alignnone  wp-image-1358\" src=\"http:\/\/www.e-retailadvertising.com\/wp-content\/uploads\/2018\/04\/native-spending-300x293.png\" alt=\"native spending\" width=\"515\" height=\"503\" srcset=\"https:\/\/www.e-retailadvertising.com\/wp-content\/uploads\/2018\/04\/native-spending-300x293.png 300w, https:\/\/www.e-retailadvertising.com\/wp-content\/uploads\/2018\/04\/native-spending-768x750.png 768w, https:\/\/www.e-retailadvertising.com\/wp-content\/uploads\/2018\/04\/native-spending.png 922w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><br \/>\nEl informe explica adem\u00e1s que aproximadamente el 77 por ciento de todos los d\u00f3lares de anuncios de display para dispositivos m\u00f3viles se gastar\u00e1n en ubicaciones nativas. Por la misma raz\u00f3n, el 96 por ciento de la publicidad social cae en la categor\u00eda nativa, seg\u00fan eMarketer.<br \/>\nComo cuesti\u00f3n pr\u00e1ctica, la mayor\u00eda de los anuncios en redes sociales se consumen en dispositivos m\u00f3viles. Por ejemplo, cerca del 90 por ciento de los ingresos publicitarios de Facebook est\u00e1n impulsados por dispositivos m\u00f3viles.<\/p>\n<p>&nbsp;<\/p>\n<p>fuente:\u00a0https:\/\/marketingland.com\/native-will-dominate-display-spending-in-2018-238081<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los dispositivos m\u00f3viles, las redes sociales y Amazon son los principales impulsores del crecimiento. Greg Sterling de Marketingland escribe que:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[176,179,190,170,157,193,59,71],"class_list":{"0":"post-1357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-agenciadigital","9":"tag-campanasonline","10":"tag-campanasperformance","11":"tag-e-commerce-marketingonline","12":"tag-e-sampling","13":"tag-retargeting","14":"tag-display","15":"tag-native"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":1,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"predecessor-version":[{"id":1360,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/posts\/1357\/revisions\/1360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.e-retailadvertising.com\/index.php\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}